McDonalds breakfast has been extended to a new time: midnight. The popular fast food restaurant is currently testing their breakfast menu during later hours in 127 stores in central Ohio.
McDonalds Breakfast After Midnight menu seeks to take advantage of the different demographic that exists late at night. College students, partiers, those who work night shifts, those who work from home, and various others could participate in the late night breakfast food.
“We see this as an opportunity to continue to grow our breakfast business,” Danya Proud, a McDonalds representative, told the Chicago Tribune. “Customers are commuting longer, people are out at different hours of the day.”
“This is a good opportunity to meet the needs of those customers,” she added.
I can’t imagine wanting breakfast at midnight, unless I was working night shift or something, but I have lamented not being able to get breakfast at Mc’Ds at 4 a.m., having to wait till 5 a.m. or 6 a.m.; yes, there’s Denny’s, but that’s more costly.
I hope this spreads, including up here…